This identity is a conceptual project created for a group of people whose purpose is to create a network of alternative graveyards all around France called green graveyards. By the use of natural elements and respectful ways and impacts on the nature, the aim is both to create a more ecological burial as well as to propose an alternative to the traditional ones.
The identity is organized around the concept of the particle, the state we get back in after dying, as we return to the earth. This concept has been used to create the logos, the font especially created for the identity called “Particle”, and the patterns used all around the identity.
As the project is supposed to be tested in the region Limousin, but to be spread to all the other French regions afterwards, the identity is also suggesting an extension based on the logo colors that fit the main tones of every region’s natural landscapes.
The identity includes a logo and its extensions, a letter template, a business card and its extensions, an envelope and its extensions, posters, and a brochure.
This project has been created in collaboration with Amélie Manchoulas. Have a look at her work at amypiou.tumblr.com!