The entire communication of the annual Teater Arken’s festival Frotté. Taking place on a yearly basis, the festival features every show produced and premiered during the year.
The production is centered around two graphic elements that are repeated in every piece of the communication:
– white geometrical shapes, recalling the structures used in every show’s scenography.
– photo elements taken from the identity of the four main shows of the year: Prologen, #NoHate, Fack and Drömspelet. Each piece is the main show’s identity element and is aimed to directly represent it.
The communication is fairly linear, all the elements feature the graphic shapes mentioned above and a pink background. This is because the festival is meant to be seen as a whole where every piece (shows, premieres, improvisations, buffets, afterparties…) is part of the same event: the main festival of the year for the association Teater Arken. It also helps the visitors to clearly identify all the events happening at different places.
This communication project includes a Facebook event cover, a program, a digital invitation, an Instagram post, an information sheet, a poster, signs and indications for the different events, as well as tickets for the different shows.